TikTok: Music Effects Initiative
Roles: Idea Owner / Design Lead / Project Manager
Goals
The goal for this project was to increase the impact of AR Effects by connecting them to user's music choices.
Impact
- I proposed and led a 0 to 1 cross-functional initiative that seamlessly united music and AR effects product lines on TikTok.
- This new app feature significantly boosted user retention and created a deeper level of immersion for users who structure their visual content through music.
- This initiative became the foundation for all of the audio-related functionalities in our public facing Effect House engine.